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trackrift
Product overviewConversion API forwarding

Tell Meta, Google, and TikTok what really happened.

Server-side Conversion API forwarding to every major ad platform. Deduplicated with your pixel via event_id. Health dashboards so you can see the match rate.

Meta CAPI dual-mode

We support both dedupe modes: pixel-primary (CAPI fills gaps the pixel misses) and CAPI-primary (server-side is the source of truth, pixel is shadow). The Meta health dashboard shows your live event_id match rate; we alert if it drops below 85%.

Google Offline Conversion Import + Enhanced Conversions for Leads

Two simultaneous paths to Google. Offline Conversion Import keeps gclid-stamped conversions flowing for direct attribution. Enhanced Conversions for Leads adds hashed email/phone so Google can match conversions to ad clicks even when gclid is stale.

TikTok Events API

Full TikTok Events API forwarding with ttclid capture. Pixel-CAPI dedupe via event_id. We auto-detect TikTok's recommended event names (CompleteRegistration, AddToCart, PlaceAnOrder, CompletePayment) and map them from your trackrift events.

Tracking template setup wizard

In Google Ads, the click ID is only captured if your Final URL Suffix includes {gclid}. We provide a step-by-step wizard that audits your campaigns and updates Final URL Suffixes via the Google Ads API. Same for Meta and TikTok ad-level URL parameters.

Stop scaling blind. Start scaling what closes.

From $249/mo. Live in 30 minutes. 30-day money-back guarantee.