Four pillars. One coherent revenue platform.
trackrift is built as four interlocking systems. Each one is independently strong; together they replace the fragile pixel-only setup most marketing stacks rely on.
Tracking engine
First-party tracking that ad blockers cannot touch.
A 7.4 KB Universal Script served from your own subdomain via CNAME. Click IDs captured for every platform. Server-side webhook ingestion for everything else.
Read deep diveAttribution models
Attribution math you can audit.
Seven models, all documented, all auditable. We publish the formulas, the assumptions, and the failure modes. No "Scientific" black box.
Read deep diveIdentity resolution
One human, one ID, across every device they touch.
Two-tier identity graph: anonymous browser fingerprints get anchored to a real human the moment they identify. Cross-device, cross-session, cross-incognito.
Read deep diveConversion API forwarding
Tell Meta, Google, and TikTok what really happened.
Server-side Conversion API forwarding to every major ad platform. Deduplicated with your pixel via event_id. Health dashboards so you can see the match rate.
Read deep diveStop scaling blind. Start scaling what closes.
From $249/mo. Live in 30 minutes. 30-day money-back guarantee.