Engineering, attribution, growth.
Notes from building trackrift, plus the technical writing that helped us figure out what to build in the first place.
Why your Meta pixel is undercounting by 30%
A walk-through of where the signal actually leaks, with the numbers from our own audits and a step-by-step CAPI verification checklist.
Read postWhat the Hyros "Scientific" attribution model probably is, mathematically
Reverse-engineering a black box. We walk through what their published behavior implies about the underlying model and why we think transparency is the better long-term wedge.
Read postFirst-party tracking via CNAME, explained with diagrams
How a CNAME on your own subdomain converts third-party tracking into first-party, why ad blockers no longer touch it, and how SSL stays valid.
Read postMarkov chain attribution from scratch, with code
A clear derivation of the Markov chain attribution model with a 60-line Python reference implementation. No magic, no AI fog.
Read postHow to migrate from Hyros in 30 days
The exact step-by-step we recommend for running trackrift in parallel with Hyros for 30 days, reading the side-by-side report, and deciding.
Read post