We built trackrift because we ran out of patience.
In 2025 I had been spending six figures a year on Meta and Google ads through Worksible, my B2B SaaS. We tried Hyros. The onboarding took weeks. The docs were broken. The pricing was hidden. The attribution math was a black box marketed as “AI”. When I asked what model “Scientific” was, support could not tell me.
So I built trackrift.
Same core idea as Hyros: first-party fingerprinting, identity anchoring, server-side conversion forwarding. Different execution: published OpenAPI spec, transparent attribution math, public pricing, EU data residency, 30-minute self-serve onboarding.
I run trackrift as a single founder plus a multi-agent AI system I built called Paperclip. I publish what I learn on X as @sergioconejo_. If you find something I missed, or want to break the system, my email is at the bottom of every page.
The Rift portfolio
Three products. One philosophy. Same design tokens.
trackrift is one of three planned products in the Rift portfolio. Each one closes a specific rift in the modern software stack.
Intelrift
The product intelligence rift — sales and customer signal made coherent.
trackrift
You are hereThe ad attribution rift — first-party tracking, server-side CAPI, auditable math. You are here.
Worksrift
The work rift — internal-tool layer for the operations underneath. Phase 3.
Values
Honest math over magical AI
We document the formulas, the assumptions, the failure modes. If we can't explain it, we don't ship it.
Public pricing always
Pricing lives on the marketing site, not behind a sales call. Always.
First-party by default
Every trackrift account ships with a CNAME on your own domain. Ad blockers can't touch what's yours.
Owned by builders, not boards
trackrift is bootstrap-funded. There is no investor pressuring a 10x exit. There is only the user.
Hiring
We are not hiring yet. trackrift will hire its first non-founding engineer at $50K MRR. Until then, this is Sergio + Claude.
Careers page (intentionally empty)Stop scaling blind. Start scaling what closes.
From $249/mo. Live in 30 minutes. 30-day money-back guarantee.