Who is the data controller
When you visit trackrift.com or use the trackrift product as a customer, the data controller is trackrift (registered entity to be added when incorporated). When you use trackrift to process your visitors’ data, you are the data controller and trackrift is the data processor — see the DPA for the contractual terms.
What we collect
About visitors to trackrift.com
- Standard server logs (IP, user agent, referrer) for 30 days.
- Anonymous product analytics via trackrift itself (we dogfood our own product). With consent only.
About customers
- Email, name, company, billing address, payment method (via Stripe — we never see your card).
- API key activity logs (which API keys called which endpoints, for security purposes).
- Support correspondence.
About your end-users (when you use trackrift)
This depends entirely on what you configure. trackrift can ingest visitor click IDs, fingerprints, email and phone (hashed before forwarding to ad platforms), and event metadata. See the DPA for the processor terms.
Why we use it
- To provide the service you signed up for.
- To bill you correctly.
- To respond to support requests.
- To detect abuse and fraud.
- To improve the product (aggregated, anonymous metrics only — never raw event data).
What we never do
- Sell your data, your customers’ data, or any derivative.
- Pool data across tenants for any reason.
- Use customer event data to train machine-learning models, including our own.
- Share data with third parties beyond the documented sub-processors.
Your rights
You can access, correct, export, or delete any data we hold about you at any time from the dashboard. For your end-users’ data, the same controls are available in your tenant. We also expose a programmatic right-to-erasure endpoint with cryptographic confirmation in the audit log.
Cookies
trackrift.com uses one strictly necessary cookie for authentication and theme preference. Optional product analytics cookies fire only with consent.
Contact
For any privacy question, email [email protected]. Our Data Protection Officer is Sergio Conejo, reachable at the same address.