HomeSaaS and subscriptions
Trial-to-paid, MRR by source, expansion attribution.
Stripe subscription events natively ingested. Trial conversion, paid conversion, expansion, churn — each tied to the original ad click. Lifetime value by acquisition channel.
What you get
- Stripe subscription event ingestion (created, updated, deleted, paused)
- Trial-to-paid attribution with delay tolerance
- Expansion revenue tied to original acquisition channel
- LTV by source forecast (Phase 2 with ML)
- Churn events as negative conversions to ad platforms
Typical funnel
Each step is captured and attributed back to the originating ad click.
- 01Cold ad click
- 02Trial signup
- 03Activation event (configurable)
- 04Trial → paid conversion
- 05Expansion (plan upgrade)
- 06Churn or cancellation
Integrations used
MetaGoogle AdsTikTokStripeHubSpotActiveCampaign
Why this matters
SaaS attribution lives or dies on the trial-to-paid window — often 7-30 days. Pixel-only setups drop conversion data the moment Safari clears the cookie at day 7. Server-side ingestion bridges that gap.
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