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Trial-to-paid, MRR by source, expansion attribution.

Stripe subscription events natively ingested. Trial conversion, paid conversion, expansion, churn — each tied to the original ad click. Lifetime value by acquisition channel.

What you get

  • Stripe subscription event ingestion (created, updated, deleted, paused)
  • Trial-to-paid attribution with delay tolerance
  • Expansion revenue tied to original acquisition channel
  • LTV by source forecast (Phase 2 with ML)
  • Churn events as negative conversions to ad platforms

Typical funnel

Each step is captured and attributed back to the originating ad click.

  1. 01Cold ad click
  2. 02Trial signup
  3. 03Activation event (configurable)
  4. 04Trial → paid conversion
  5. 05Expansion (plan upgrade)
  6. 06Churn or cancellation

Integrations used

MetaGoogle AdsTikTokStripeHubSpotActiveCampaign

Why this matters

SaaS attribution lives or dies on the trial-to-paid window — often 7-30 days. Pixel-only setups drop conversion data the moment Safari clears the cookie at day 7. Server-side ingestion bridges that gap.

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