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trackrift
All integrations
Ad platformsLive

Meta (Facebook + Instagram Ads)

Capture every click ID, forward server-side via CAPI with deduplication.

Setup time

8 minutes

Auth method

OAuth

Events captured

6

What this integration does

Two-way integration: we ingest fbclid from every landing, anchor it to the lead/customer, then forward every qualified event to Meta CAPI with the matching event_id so dedupe with your pixel works correctly.

Setup steps

  1. 1.Connect your Meta Ads account via OAuth.
  2. 2.Select the pixel(s) you want to forward to.
  3. 3.Map your trackrift events to Meta standard events (we auto-suggest).
  4. 4.Verify event_id deduplication shows ≥ 90% match in the health dashboard.

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